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Once you have formulated your strategy for adding new channel partners, you are ready to implement connections with your partners. Onboarding is central to your partners’ success in facilitating your business-to-business (B2B) services, so it must be the prime focus of your channel development program and not an afterthought. 

When you start working with your existing partner onboarding structure, the old adage “don’t reinvent the wheel” fits the bill.

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The rise of new technologies and new “digital” ways to connect with customers has transformed the retail sector. Everything has changed from the way retailers interact with customers and how they handle their data streams to meet the rising demands and requirements of customers.