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The way companies do business and deliver value to customers is changing at a faster pace than ever before. Business workers and employees expect to be able to access data whenever and however they want, customers demand to receive the promised value sooner, and executives need to enable their employees to operate while reducing costs.

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Every business has developed the habit of collecting complex data streams that are generated from their business, say, warehouse status, transactional, social media, etc. These collected data streams may range from multiple formats and structures but the end-objective of businesses is to integrate these data streams for delivering insights and ultimately driving value.

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Pharmaceutical companies today are experiencing ever-growing challenges. This includes the need for increased products and drug launches, expedited patient outreach in a highly virtual world, and the rapid advancement of personalized medicine and therapies. 

All of these challenges need Pharma organizations to get smarter.