As the band Rush declared in its song “Tom Sawyer,” “changes aren’t permanent – but change is.” That’s true in every part of life, including business. 

Business isn’t just about conversions, but about managing relationships with customers. Now, in order to maintain and manage relationships successfully, companies must have a robust mechanism in place to onboard and use the data of customers – quickly, securely, and smartly.

We live in a time in which data integration is the core element of business success for companies in almost any industry. Modernized data integration technology is the key to enabling companies to connect and do business with customers faster, make proper and timely decisions, deliver the value promised to customers, and accelerate revenue growth.

Once you have formulated your strategy for adding new channel partners, you are ready to implement connections with your partners. Onboarding is central to your partners’ success in facilitating your business-to-business (B2B) services, so it must be the prime focus of your channel development program and not an afterthought. 

When you start working with your existing partner onboarding structure, the old adage “don’t reinvent the wheel” fits the bill.

Data is being transferred, exchanged, and moved between businesses more frequently than ever before in the current disruptive times. Because of this, problems such as delays or data errors or modifications related to formatting, structure, and content can be significant bottlenecks with costly consequences for mid-and large-sized companies. 

The problems worsen when traditional data integration methods are used.

Consumer beliefs and behaviors are changing fast. The recent technological advances enable organizations to comprehend these variables and meet consumers’ growing expectations with a simple tap or click.

Onboarding is one of the most important parts of a customer’s experience. When done right, it delights customers and inspires them to buy more products or services from the company.

It’s no secret that the modern business world requires companies to be able to easily trade with their partners. However, it’s not as easy as it sounds.

Every company is striving to delight customers and deliver the value they’ve been promised. But with growing disruption and changing market dynamics, this is not as easy as it sounds. 

The reliance on legacy data integration technologies has escalated the problem.