2019-07-23
Employing Net Promoter Score (NPS) surveys to gauge how likely people are to recommend your business may have its shortcomings, but it’s gradually turning into a must-have for evaluating company perception and branding.
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2019-07-04
Successful marketing or branding campaigns begin with empathizing, visualizing, and understanding your audience. And a well-defined audience creation requires organizations to build a concrete buyer persona.