Exchange partner data faster to unlock new revenue streams and drive innovation — without IT support.
In today’s complex business ecosystem, organizations are critically dependent on the smooth exchange of critical data that impacts their bottom line. Often, large organizations face a peculiar problem while exchanging data: they are at the center of a huge ecosystem of partners and customers, and they need to exchange data between them rapidly, without losing data sanity in this rapid exchange. Imagine your organization as a Hub at the center, with innumerable spokes — which would be your customers and partners — attached to it, communicating continuously and automatically sending and receiving business data.
Adeptia Connect hits this challenge out of the park with a revolutionary business application model to setup, manage, and monitor these Hub and Spoke B2B data exchanges.
However, there are cases when Hubs may want their Spokes to exchange data between each other directly. For instance, customers of one Hub enterprise company might want to view and order products from the partner of the Hub company while the Hub company manages this interaction centrally. This partner-to-partner data exchange, under the governance of the large Hub company, is a challenge that can be handled by Adeptia Connect’s partner to partner data exchange capability.
While working with our clients on their hub and spoke data exchange challenges, we came across a challenge where our clients wanted to allow data exchange between spokes, i.e., their partners, in a controlled environment where they can centrally manage this interaction.
For instance, our client, one of the largest pharmaceutical distributors in the world, wanted its suppliers to be able to showcase their offerings to select customers for direct ordering from vendors while they played an overarching governance role. Suppliers could display product catalogs with pricing and inventory information to buyers, both functioning in the role of partners of our client, which is at the center of the interaction. Buyers could simply point and click to place an order. The procurement system would record this information centrally at our client’s end, then share it with their supplier partner for fulfillment of the order.
Another example: One of our clients, which is one of the largest package delivery and supply chain management companies in the world, wanted to enable its partners in the critical pharmaceutical industry to choose their distributor from its network, configure transportation, storage, and distribution needs, and finally, place their orders. Our client then took care of the stringent transportation and distribution requirements of pharma industry while utilizing their strong logistics network for delivering excellence. The partners could communicate between each other for viewing inventory, defining orders, and processing billing, while our client played the central role of meeting industry logistics requirements and moving the products in due time.
Adeptia understood our customers’ need of having partner-to-partner data connectivity that was centrally governed, was easy enough for even operational partner users, and helped our clients deliver better customer experience, in turn grabbing a bigger market share.
We also realized that this requirement would be on the minds of our current and future customers, as this helped Hubs become independent while staying in a controlled governance environment — and delighting their customers.
The challenge was to not only have the data connectivity between spokes (partners), but also to have self-service B2B data integration capability that enabled even non-technical partner users to process the transactions by simply pointing and clicking.
In response to that, Adeptia’s B2B data exchange integration service laid out pre-defined templates, data protocols, source and target data layouts, and data schema mapping between source and target at both customer and partner networks. With these aspects figured out, non-technical users on either network only needed to select the desired partner and process the transaction, while the Adeptia engine worked in the background. The Adeptia engine created connections, interpreted the data, transformed it into end format, and then deposited it at target – and all this took place without the interference of IT.
While this data exchange went on, the engine let our client know of ongoing transactions between their partners, while their partners worked with a simplified data exchange process that only needed a few clicks.
Powered by Adeptia, our On-Demand Integration solution truly achieves the ability to integrate from anywhere to anywhere, pulling data from a customer site or receiving incoming data. We link small and large data transfers across the globe into a unified solution. With Adeptia, integration across applications in the cloud — as a true off-the-shelf service — has been realized.
Bob Scarborough
CEO, Tensoft
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