A complicated, time-consuming business customer data integration process can be a major obstacle for companies trying to reach more of their addressable market. However, a self-service integration solution that offers quicker onboarding and is less dependent on overworked IT data integration experts, empowers companies to reach more of their addressable market.
When it takes weeks—or even months—of calendar time to complete the onboarding process for a single new business customer, your company is significantly limited in the number of new customers it can sign in a given year. And, because traditional digital onboarding relies heavily on IT data integration experts, you’re constrained by the amount of bandwidth those IT workers have. If you attempt to expand that bandwidth by adding more IT experts, you’ll find it’s an expensive proposition, because qualified IT workers are scarce and highly sought-after, demanding high salaries. This makes increasing your customer bandwidth by growing your IT staff a costly solution to reaching more of your addressable market.
In fact, many mid- and large-sized companies are forced to set limits on the number of new customers they target to ensure they’ll be able to successfully onboard them. Companies also may target only customers of a certain business size (or some other self-imposed demographic) because of those time and resource limitations. In general, being constrained by scarce IT data integration experts means companies must artificially constrain their addressable market so they can ration scarce integration resources.