Reach Beyond Your Current Market Segments
Using a customer onboarding method that relies on labor-intensive expert IT skills for mapping and scripting costs a great deal of time and money, and can take many weeks of calendar time to implement data integration for a single new customer. That means, because of the limited IT bandwidth, your business may have constricted the portion of the market that you’re willing to address to maximize the customer value and revenue your limited IT bandwidth can yield.
If your company is struggling with a backlog of corporate customer integration because of complex, time-consuming customer data-feed onboarding processes, you’re limited in the number of new customers you can sign up each year.
It takes much longer to close new business sales, and as long as your onboarding process is impeded by a limited pool of available IT experts and takes weeks to implement, you remain unable to expand your existing products and service into new market segments in any meaningful way. The financial future of your company is artificially constrained by available data integration experts, leaving you vulnerable to market disruptors and unable to reach beyond current market segments.