It can take weeks (sometimes months) to complete the process of digitally onboarding a new business customer. In that amount of time, not only are your IT and business departments entangled trying to accomplish this complex data management effort, your new customers are becoming frustrated waiting for the value they’ve been promised.
In some cases, when their IT teams are involved, they’re suffering from resource constraints exacerbated by your digital onboarding process.
You’re not off to a good start with those customers at the precise time first impressions are being made. Because those bi-directional data feeds support your company’s business, your new customers will want to monitor and manage exceptions on the data going in each direction between your businesses. Are they able to currently do this?
When your company’s NPS® (Net Promoter Score®) suffers due to poor customer experience, the inevitable result is a higher level of customer churn. Your current customers may look for a new provider that delivers a quicker and smoother onboarding process, and they’ll spread the word to other potential customers. Your company will not only risk greater attrition of the customers you have, you’ll miss sales opportunities because you’re hard to do business with. That leaves you more vulnerable to attack from your competitors and other market disruptors, which will hurt your market share and impact your bottom line. You’ll spend increased labor on retaining the customers you currently have, leaving you with less bandwidth in your IT and business departments to pursue new accounts and business growth.
To avoid customer churn and to ensure that you’re signing on more clients, you need to transform your digital onboarding and customer data management approach and remove the single greatest obstacle to onboarding customers quickly — your slow and complicated data integration approach, which taxes the resources of not only your IT department, but in many cases the IT teams of your customers as well.
Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management programs around the world.
By implementing Adeptia’s self-service customer data integration, you’ll reduce churn by improving your customers’ experience. Adeptia’s digital onboarding software application is innovative and easy to use, meaning new customers can be implemented by your business teams, with no need to strain the resources of your IT department.
Your customers will be onboarded much faster — 80 percent faster — and they’ll get the value you’ve promised them that much quicker. And there’s no need to burden their IT departments either.
Adeptia’s self-service solution is designed to be used by non-tech employees, with the ability to implement complex B2B data integration without IT labor-intensive coding and scripting for each new customer.
With Adeptia’s self-service solution, your business users can easily connect, transact, and monitor transactions and business data feeds, resulting in a much more positive customer experience. That means they’re more likely to recommend you to other potential customers and increase future sales, as well as upgrade and grow their relationship with your company by signing on for additional products and services. And Adeptia offers the ability to upscale to whatever size a company expands to, meaning you can continue to serve them no matter how big their needs become.
Also, with your IT and business teams no longer constrained by the need for complex, laborious onboarding, you’ll have the time and resources to sell to additional customers and expand to new markets without worrying about the impending threat of customer churn.
One of the best features of Adeptia Connect is the way it integrates working with three distinct roles (business user, trading partner, and IT User) and how self-service integration is handled. With Adeptia Connect as the underlying integration engine, we are able to build new connections faster than ever before, and offer them to our clients within days instead of weeks or months.
Jascha Gregorowitsch
Chief Technology Officer, Enable U
