Case Study

Case Study

Playaway®: Adeptia Tames Complex Data Integration Problems

  • Automation
The Playaway Story

Playaway is a leading innovator in digital audio-book technology, combining a wide variety of content with an easy-to-use, single unit player. Playaway makes audiobooks accessible for everyone — providing the portability of a digital audiobook with the grab-and-go convenience of a physical format.

“The way we see it, the best technology is simple technology,” states the motto of the parent company Findaway LLC. “We’ve made it our mission to simplify technology and create products that provide immediate access to content.”

Adeptia’s vision has always been to simplify processes in order to provide easier and more efficient use for our customers. It is no surprise, then, that Playaway looked to Adeptia for the solution to their complex integration needs.


  • Information in NetSuite was not accessible to back-end applications or to business users when and how they needed it.
  • Business processes that relied on the silo-ed data within NetSuite could not be automated.
  • Manual processes and duplicate data entry resulted in poor data quality, expensive operations and out-of-date information, making it difficult to scale the company.

The Adeptia Solution

  • Rapid deployment: Pre-built flows, templates and connectors to automatically connect to back-end systems.
  • Ease of Use: Graphical, wizard-driven, point-and-click approach for creating and deploying integration flows with no custom coding.
  • Process-centric functionality: Process-centric, Services-based (SOA) approach allowing the automation of business processes with human interaction for exception handling and decision-making.
  • Synchronization: Real-time and scheduled (batch) bi-directional integration flows between and back-end systems.

We were thrilled that Adeptia’s solution enabled us to move our business to the next level.

Marketing Communications Manager, Findaway World

Adeptia testimonials