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Three Ways to Accelerate Digital Transformation with Self-service Integration

How Data Integration Impacts Digital Transformation

We have entered a period where digital transformation has become an imperative with everyone racing to keep up with the latest technological trends and developments. Thinking outside the box has become the need of the hour with new tech disruptions coming up every day. 

Data integration has become essential in the current disruptive business environment and self-service integration is the emerging technological solution that is enabling companies to improve their ease of doing business and grow revenue. It makes the process of integration faster and more convenient. Before we find out how self-service integration helps companies embark on their digital transformation journey, let us explore the roadblocks that get in the way: 

Overburdened IT: In most business ecosystems, IT teams implement business connections all by themselves. In doing so, they need to write complex, extensive custom codes and data mappings. That takes between six to 12 weeks of calendar time. Now, when IT is taking so much time to onboard and integrate a business customer, business users wait to connect with the customer. As a result, companies fail to delight customers and deliver the value they’ve been promised. 

Slower Onboarding: When traditional data integration methods are used, it takes companies weeks or months of calendar time to onboard their business customers. Experiencing such delays at the beginning tends to repel the customers, and it’s unlikely that these unhappy customers will invest in other products or services offered by the company. Ultimately, companies’ digital transformation initiatives are slowed down. 

Rigid Work Culture: When a company tries to transform, it not only needs to change its ways of doing business but also change the mindset of its workforce. It requires them to look at the business from a digital perspective. Many business workers show resistance and reluctance towards adapting to this change which often leads to conflicts in the business environment.

Self-service Integration Powers up Digital Transformation 

Self-service integration solutions enable companies to improve their ease of doing business, delight customers, and ultimately drive their digital transformation initiatives:

Empower Business Users: Self-service integration enables companies to embrace the change by giving power to their business users. That means even non-technical business users can execute onboarding and subsequent data integration steps much faster. As a matter of fact, business users can create data connections in minutes instead of weeks or months. That enables businesses to connect with customers faster and deliver them the promised value. 

Faster Onboarding: Self-service integration enables business users to onboard customers faster by up to 80 percent. That is to say, business users can create onboarding connections in minutes instead of months. They can point and click through easy screens to onboard customers, thus reducing their customer wait times by leaps and bounds. 

Shift Mindset: Because these solutions bring business users to the forefront, the existing mindset is compelled to take a backseat. It also frees IT to take on other priority business projects, which helps companies transform, grow, and innovate. 

Most companies are making conscious attempts to drive their digital transformation initiatives. Self-service integration plays a major role here. It enables companies to handle the emerging needs and requirements of customers, ultimately improving their ease of doing business and accelerating revenue growth.