Four Compelling Reasons You Need Self-service ETL
Changing times have transformed how customers think, what they expect, and how they function. Customers want to receive the value promised to them, but they also want control and the reassurance of accessing information and self-managing their ongoing digital interactions — all without having to wait.
These expectations can be fulfilled using a self-service ETL solution. Self-service ETL technology enables non-technical business users to extract, transform, and load complex customer data streams much more quickly, easily, and securely than traditional methods. Additionally, it empowers customers to self-onboard and better monitor as well as manage interactions. And, with such a self-service solution in place, IT data integration experts can devote their time to more strategic, high-value tasks.
When business workers connect with customers sooner, they can address and deliver the value promised to them without difficulty. In other words, companies can delight customers by meeting their changing needs and requirements more quickly than ever.
1. Speed Up Customer Onboarding
Self-service ETL solutions empower non-technical business users to onboard customers 80 percent faster than legacy ETL solutions. Unlike legacy solutions wherein IT take weeks or months to implement custom coding and perform extensive data mappings, self-service ETL enables users to point and click through easy-to-navigate screens to implement onboarding connections in minutes. Accelerated customer onboarding approaches impress and delight customers. Such delighted customers are more likely to buy products or services from the company, creating new revenue streams for the business.
2. Empower Business Users
When legacy solutions are used, business workers need to fulfill duties required to facilitate onboarding, serving as liaisons between the company and new customers. They need to gather data field layouts, requirements and semantics, track the status of the new customer onboarding effort, and report the project status to your new customers. Self-service ETL solutions free business workers from the burden of fulfilling duties that laid the foundation for the onboarding process when legacy data integration solutions were used. Thanks to AI, machine learning, and reusable templates, the amount of work done by business teams is far less than was required before adopting a self-service approach.
3. Free Up IT Headcount
Because IT experts are no longer needed to implement long custom codes and perform extensive data mappings, they become free to drive more strategic, high-value business priorities. This helps companies drive innovation and growth. Also, hiring additional staff to manage onboarding and data integration is not necessary. This reduces business costs and ultimately improves the ease of doing business.
4. Delight Customers and Deliver Value
By connecting with customers sooner, companies ensure that they address and meet changing needs and requirements of customers more quickly than ever. This satisfies customers, and these happy customers serve as brand evangelists for the company, which, in turn, helps attract more customers and ultimately increase revenue.
In short, self-service ETL solutions help companies meet the growing customers’ demands and needs, improving experiences and creating new revenue streams for the business.