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2022-06-21

4 Ways to Overcome Your Biggest Data Integration Obstacles 

4 Ways to Overcome Your Biggest Data Integration Obstacles

The process of implementing data connections with new customers has become more complex in the past few years. Companies manage an increasingly large volume of data every day. And the job does not get any simpler as the new consumers’ behaviours, needs, and demands continue to emerge.

In the current disruptive era, the consumer’s persona is continually changing. It is becoming challenging for companies to onboard and integrate the data of these business customers. Under such constraints, companies fail to understand, address, and meet their customers’ needs and demands, which in turn impact their reputation and bottom line. 

Traditional data integration methods are adding insult to the injury. How? Companies that rely on these methods require their IT teams to implement long custom codes and perform extensive data mappings, which takes six to 12 weeks of calendar time. Now, when IT takes so long to connect with customers, it fails to focus on other more strategic, innovation-driven tasks. Also, taking so much time forces customers to wait to receive the value they’ve been promised. That becomes immensely frustrating for them. Now, while some of these customers may decide to not buy any other product or service from the company, some may leave entirely – both ways, the company has to bear the loss. 

Companies that reimagine their data integration approach can overcome these problems and drive quickly, easily, and smartly. Self-service data integration and automation have a crucial role to play here. 

Self-service data integration and automation enable business users to implement data connections in minutes or hours instead of weeks or months. And so customers do not have to wait. In fact, they get the value promised to them without delay. This delights customers and they are encouraged to buy more products or services from the company, thus creating new revenue channels for the business. 

In this blog post, we’ll discuss four ways companies can leverage self-service and automation to overcome the biggest data integration obstacles and drive the business forward.

  1. Empower Non-Technical Business Users: Self-service integration and automation enable non-technical business users to implement new business connections in minutes instead of months. Users can leverage pre-built connectors, shared templates, intuitive screens, dashboards, and AI-data mapping to create data connections with customers in minutes. 

2. Free Up IT Headcount: Because business users are busy implementing data connections, IT is freed to focus on more high-value, innovation-driven tasks. This means IT no longer needs to create custom codes and run extensive data mapping flows. They can take up the role of data governance and focus on more high-value tasks instead. 

3. Turn Onboarding 80 percent Faster: Users can leverage self-service to onboard customers by up 80 percent faster. They can point and click through easy screens to implement new onboarding connections in minutes instead of months. And because they can connect with customers faster, they can quickly meet the customers’ needs, increasing their delight and satisfaction. 

4.  Deliver the Value Promised to Customers on Time: When business workers can connect with customers much more quickly, they can identify their needs and deliver on them much sooner than anticipated. This delights customers and helps them stay delighted and satisfied. Customers feel encouraged to buy more products and services, which, in turn, helps create new revenue streams for the business.