Five Reasons Companies Need Self-service Data Integration Now
The behavior, needs, and mindset of business customers today are very different than it was 10 years ago – modern-day technologies and mobile apps enable people to accomplish their goals with a simple tap or click. Information is more accessible than ever, and tedious tasks can be completed more quickly and effortlessly.
Unfortunately, many of today’s digital technologies fail to provide the same support required by those customers and deliver the value they’ve been promised.
Most companies rely on IT teams to complete complex tasks, such as customer onboarding and data integration. They are required to implement data connections and perform digital customer onboarding at a coding, mapping, and scripting level. Not only does that put an immense burden on IT, but it also consumes a great deal of their time. In addition, because IT is busy performing data-driven operations, those workers fail to focus on strategic, high-value business priorities. What’s more, while IT struggles to implement connections, customers wait to connect with business workers and have their needs met. This creates frustration and dissatisfaction in customers. And because customers endure a painful journey during data integration and digital onboarding, they refrain from buying more products or services from the company, delaying revenue.
To keep up with demand and enable their colleagues to make the right decisions, IT teams are turning to self-service integration solutions to avoid costly mistakes, accelerate innovation, and elevate the productivity of business users and IT teams. In addition, these solutions enable companies to address emerging customers’ needs and requirements, deliver the value they’ve been promised, and create new revenue streams.
Here are five things self-service data integration does to transform companies:
1. Empower business users
Self-service integration solutions enable non-technical business users to implement data connections while freeing IT to focus on more high-value, strategic business priorities. Business users can rely on pre-built application connectors, shared templates, dashboards, intuitive screens, and AI-data mapping to quickly build data connections. They can point and click through easy-to-navigate screens to onboard customers 80 percent faster.
2. Free up IT headcount
While business users are empowered to build connections, IT is freed to devote time to more high-value tasks. That is to say, IT no longer needs to carry out coding, mapping, and scripting procedures. Instead, they can focus on more strategic business projects.
3. Delight customers and improve their lifetime value
Self-service integration simplifies and accelerates digital onboarding and customer data integration. It also enables business customers to self-onboard as well manage data connections much more easily and effectively. In addition, business workers can connect with customers much sooner because there’s no need to wait for IT and other experts to complete onboarding. As a result, it becomes easier for companies to deliver the value promised to customers, thereby improving their lifetime value.
4. Reduce overhead costs
Self-service integration solutions free up expensive and scarce IT data integration experts, thus reducing overhead costs. At the same time, they empower non-technical business users to perform digital onboarding 80 percent faster, which results in improved productivity and significant cost savings. Additionally, by streamlining onboarding, self-service integration solution can reduce sales-related expenses, removing potential customers’ concerns about its complexity and cost.
5. Accelerate revenue growth
When customers’ needs and requirements are identified easily, it becomes easier for business users to deliver on them without difficulty. As a result, customers become happier and more satisfied. Such happy customers serve as brand evangelists for the company and ultimately become the source of new revenue streams.