From the Blog

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2021-10-05

Accelerate Customer Data Onboarding Using Self-Service

Accelerate Customer Data Onboarding Using Self-Service

Long waiting times are bad for your business. Not only does it leave your customers exasperated and dissatisfied but also hurt sales and revenue. 

But, how can you cut down the long hours of waiting to make customers happier?

The answer lies in modern customer data integration. 

Don’t Keep Your Customers Waiting 

The last thing an individual wants to do when they buy a new iPhone or Android is to wait. Right?

How do you think your customers feel when it takes days or sometimes weeks to get them up and running with your business? 

Such long hours of waiting can push customers to a point of no return. Sure, that’s not the way you want to start a new business relationship. 

Slow onboarding is one of the major reasons behind these long hours of waiting or delays. It has a direct impact on customer delight and satisfaction: 

  • The interactions with customers slow down and relationships with them will suffer. 
  • Lack of communication will compromise data exchange and transactions happening across partner ecosystems. 
  • IT teams will have to juggle between code-intensive tasks such as data mapping and more high-value tasks. 

Suffice to say, slow onboarding can be a huge dealbreaker for any business. But, it can be handled swiftly with data integration. 

Modern data integration solutions can help companies onboard customer data in minutes instead of months, thus delivering delightful CXs and generating better revenue. 

Onboard Data Faster Using  Self-Service Integration

Companies with a legacy data integration approach can take several weeks or months to onboard customer data. Normally, IT or developer teams collaborate to monitor and onboard complex data from customers. They execute lots of custom coding routines and perform EDI mapping to integrate and analyze this data – that again takes a lot of time. 

By reimagining the approach of data integration through self-service, companies can cut down a lot of IT’s time and effort. 

Self-service integration empowers business users (with less technical expertise) to onboard complex customer data in minutes instead of months. In other words, it ensures that the people in a company’s value-chain can monitor data streams and customer entities through intuitive screens as well as dashboards and create data onboarding connections by only pointing and clicking through easy screens. Thus, anyone can be a data integrator and everyone in the organization can delight customers.

By empowering non-technical business users to create connections, companies can free up their IT teams from day-to-day implementation and instead allow them to serve in a high-level governance role. IT teams can, therefore, manage the integration environment while being freed from tedious and thankless API coding and EDI mapping. 

With features such as pre-built application connectors, AI data mapping, shared templates, monitoring dashboards and more, even non-technical business users can create data connections in minutes and integrate new customers without difficulty. They can also process highly secure transactions between a protected ecosystem and their environment without worrying about breaches. Meanwhile, IT can drive more strategic tasks to facilitate innovation and the company’s digital transformation initiates. 

By taking a self-service integration approach, business users can onboard, integrate, and ultimately use customer data faster — enabling companies to deliver delightful experiences, generate revenue, and speed up market share.