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Driving Digital Transformation in Retail with Self-service Data Integration

Driving Digital Transformation in Retail with Self-Service Data Integration

Retail businesses have undergone a metamorphosis in the last five years. Self-service data integration and automation can make the difference between becoming a butterfly or staying a caterpillar. The rise of a variety of data sources and changing customer behavior have reshaped the retail industry. Companies are looking for new ways to grow revenue and deliver the value promised to customers without delay. 

Retail units must undertake a digital transformation using automation and self-service data integration. By combining automation and next-gen technologies, companies will witness a reduction of 30 percent in operational costs by 2024.

Over the last decade, retail has become increasingly digital. Excessive reliance on digital technologies has been accelerated in the current times of disruption and tightening of profit margins. Because of a sudden increase in customer expectations and competitive threats, self-service data integration and automation are about to blossom. 

Today, retailers must find ways to get out of their cocoons and transform into a butterfly from a caterpillar. In order to achieve the “butterfly effect”, companies must embark on a digital transformation journey. In doing so, they break down core business capabilities into building blocks that can be used in every process and accessed through any channel. Self-service integration platforms play a vital role here. Here are three ways self-service data integration solutions can enable companies to drive digital transformation initiatives and deliver the value promised to customers. 

1. It gives power to business users: Self-service-powered solutions empower non-technical business users to build data integrations in minutes instead of months. Non-technical business users can rely on features such as pre-built application connectors, shared templates, dashboards, intuitive screens, and AI-data mapping to implement new data connections in minutes. 

2. It frees IT to focus on other high-value tasks: While non-technical business users implement new data connections, IT becomes free to focus on more critical business priorities. There isn’t a requirement for IT teams to implement complex custom codes and build extensive data mappings. As a matter of fact, they can focus on more high-value tasks. 

3. It onboards customers up to 80% faster: Self-service data integration empowers non-technical business users to implement onboarding connections up to 80 percent faster. Users can point and click through easy screens to create onboarding connections in minutes instead of months. Because users can connect with customers much more quickly, they can address their needs and requirements and deliver the value promised to customers on time. 

The retail industry has witnessed a sudden transformation over the last five years. It can manage the shift and deliver value using automation and self-service data integration platforms. It’s time for retail companies to change from caterpillar to butterfly!