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2022-11-17

How Data Integration Builds Seamless Customer Journeys 

How Data Integration Builds Seamless Customer Journeys

Digital transformation is at the top of every company’s to-do list. But what’s driving this trend that causes disruption in industries and redefines business models? And how can companies accomplish their digital transformation goals without going overboard?

There’s a seemingly endless list of initiatives that outline how companies can fuel their digital transformation initiatives, but the “why” always leads back to the customer. Ergo, companies need to ensure that their customers are at the center of their digital transformation strategy. Companies should be able to address the needs and demands of customers — and meet them without difficulty. A report by Salesforce reveals that 73 percent of consumers expect companies to understand their unique needs and expectations. Similarly, 85 percent of consumers expect consistency across touchpoints.

One way to identify customers’ needs and meet them is to adopt a modern data integration approach. Powered with self-service and automation capabilities, this approach help companies build rich, cohesive buying journeys that have become table stakes for conversion. Self-service data integration platforms enable companies to connect with customers sooner and more quickly deliver the value promised to them. Also, by creating a single source of truth for the product, companies build the flexibility to seamlessly enrich and distribute product information across the digital shelf, the collection of digital touch points that customers encounter on their buying journeys.

Automation through AI and ML further facilitates faster and more secure data exchange processes, which helps companies create seamless customer journeys across the digital shelf.

Let us know how modern data integration platforms enable businesses to drive digital transformation and deliver delightful customer experiences.

Four Ways Data Integration Builds Seamless Customer Experiences

Companies can rely on self-service data integration solutions to fulfill growing customer expectations and ultimately deliver on their digital transformation objectives.

1. Empower Business Users: Self-service data integration solutions enable non-technical business users to implement data connections more quickly than traditional data integration solutions. As a result, customers do not have to wait to connect with business workers and have their needs met. This fills customers with delight and satisfaction. These happy customers not only act as brand evangelists for the company, but they are also more likely to buy other products and services from the company.

2. Accelerate Customer Onboarding: Business users can onboard customers 80 percent faster using self-service integration solutions, which offer the ability to point and click through easy-to-understand screens to implement onboarding connections quickly. Additionally, these solutions enable customers to self-onboard and better monitor and manage their ongoing digital interaction.

3. Free Up IT Headcount: When business users manage data onboarding and integration, IT data integration experts are freed to drive other strategic priorities. Companies can easily take proactive steps to go forward with their digital transformation initiatives.

4. Identify Customers Needs and Demands: When business workers connect with customers sooner, they’re able to identify their emerging needs and requirements without much delay. By comprehending the needs quickly, companies can take action to work on them. Overall, self-service data integration solutions help companies meet the changing customers’ needs and requirements, thereby creating new revenue streams for the business.