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How Modernizing Data Integration Platforms Can Help Companies Drive Growth

How Modernizing Data Integration Platforms Can Help Companies Drive Growth

Economic uncertainties and customer expectations are growing every day. Companies need technology to increase efficiency, improve results, reduce costs, deliver value promised to customers, and grow revenue. 

The average organization uses nearly a thousand applications to run its business and store customer data. This is not effective, efficient, or affordable. What the organization should be doing is empowering every employee to implement data connections and deliver value, increasing speed and productivity. At a time when relationships will be tested the most, companies can use consolidated data to make informed business decisions and deliver the value promised to customers. 

Business leaders worldwide prioritize investments that drive leverage for their companies and increase time-to-value. As a result, organizations increasingly rely on modern data integration solutions and automation, which helps boost productivity by minimizing repetitive tasks and ensuring personalized experiences that are far more efficient and effective at significantly lower costs. This frees business users to focus on higher-value work, like enhancing customer experiences (CXs) and establishing a solid business foundation to manage the highs and lows of a transient economic climate. 

This blog post highlights how companies can lower costs with one data integration platform, drive efficient growth with automation, deliver delightful customer experiences, and accelerate revenue growth. 

Data Integration and Automation 

These days, the challenge is even more complex than ever because the number of applications in a company’s landscape has increased dramatically. Every experience the company creates for customers, business partners, and employees requires data that resides across different systems. For a long period of time, the only solution to this problem rested in the hands of a developer with an enormous backlog of work to handle and manage. 

To keep pace with today’s demands, companies must rely on more than just developers. Everyone must be empowered to facilitate digital transformation. Modern data integration solutions are bringing IT and business users together onto a single platform for end-to-end automation to drive success.

Three Ways Modern Data Integration Platforms Help Companies Realize This Digital Operating Paradigm 

Modern data integration solutions with self-service and automation help companies resolve these problems, increasing productivity, delivering the value promised to customers, and growing revenue. 

  1. Empower Business Users: Companies can modernize data integration solutions through self-service and automation to empower non-technical business users to implement data connections much more quickly, securely, and efficiently. Business users can rely on pre-built application connectors, shared templates, dashboards, intuitive screens, and end-to-end encrypted environments to create data connections much more quickly than ever. That frees IT integrators to drive more high-value tasks or other business priorities. 
  1. Meet Customer Expectations and Deliver Value: Companies can rely on these modern features to connect with customers sooner. By doing this, companies become more able to identify customers’ needs and meet them on time. This creates a strong first impression on customers, encouraging them to buy more products or services from the company and stay longer. 
  1. Grow Revenue: Self-service data integration platforms enable non-technical business users to implement data connections with customers. By connecting with customers faster and delivering the value they’ve been promised, companies can create new revenue streams for the business. That’s because these customers feel empowered to buy more products or services from the company. That helps companies grow revenue and reduce overhead costs.