How to Leverage Self-service to Elevate the Level of Patient Experience
Patients, in the current times, expect the option of easy and accessible digital care. This has become a new standard for life sciences organizations as they strive for a better, more connected patient experience. However, achieving this standard requires a patient-centric digital strategy with technology that supports and meets emerging expectations.
In this blog post, we’ve outlined some steps that can help healthcare organizations address the needs and expectations of patients — and meet them.
Comprehend the Patient Experience
To amplify the quality of experience, it’s important for companies to define the stages of an end-to-end patient journey. The fact is, it’s hard for healthcare units to boost patient adherence, satisfaction, and retention on their own. It changes continually as patients take the next step, called forth by guidance and personalized patient care.
A successful journey can be divided into three phases with critical touchpoints that help patients progress seamlessly through:
- Treatment and diagnosis
- Treatment and continuous engagement
Theoretically, the patient walks through every step of the journey. They actually interact and engage where prompted. But a smooth patient journey calls for a digital strategy and a safe, future-proof infrastructure that can make changes related to industry and patient demands.
Bolster Patient Engagement
Healthcare companies need to determine the obstacles that are inhibiting patient participation. Huge roadblocks — such as overburdened IT teams, primitive solutions, and a lack of real-time data — can result in unhappy patients who tend to switch. The foundation of unhappy patients often starts to build with the limitations of their trusted technology.
While the roadblocks can make anyone overwhelmed, the company can address these challenges by adopting a digital transformation strategy to establish a connection between the missing pieces and unlock a connected patient experience.
Reimagine the Patient’s Journey
For a strategy to be effective, healthcare organizations need to eliminate complexity, kickstart operations, and generate better business outcomes. Here are some insights that reimagine the experience and change traditional care approaches:
Modernize the Legacy Infrastructure with a Self-service Approach to Integration
A self-service-powered approach handover the power to integrate and use healthcare data to non-techie business users. Meanwhile, IT becomes free to focus on strategic, more high-value tasks. Now, this approach makes patient data surfaced from legacy solutions accessible and automates and safeguards workflows with security and regulatory compliance built in at every step.
Reimagine the Relationship with Interoperability and Data-driven Insights
In the absence of data integration, essential healthcare data is fragmented, and teams fail to accomplish security risks, patient interactions, performance, and operations.
Improve Patient Engagement and Participation through Support and Education
Currently, patients expect immediate, instant access to data and information that is important for their health through one click. As options increase, so does patient responsibility and control. Companies can take advantage of this and reimagine the patient’s role to take part in their health journey, even before diagnosis.
In short, healthcare organizations can unlock a 360-degree patient view and deliver the best quality care to patients using a self-service-powered data integration approach.