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2022-03-31

How Self-Service Integration Enables Business Leaders to Overcome Their Biggest Obstacles

How Self-Service Integration Enables Business Leaders to Overcome Their Biggest Obstacles

Every company is striving to delight customers and deliver the value they’ve been promised. But with growing disruption and changing market dynamics, this is not as easy as it sounds. 

The reliance on legacy data integration technologies has escalated the problem. Companies that rely on these solutions fail to comprehend their complex, bi-directional data streams and ultimately deliver the promised value to their customers. Plus, it requires IT teams to write long hours of code and create complex data mappings, which is time-consuming and error-prone. 

Apart from that, two other issues negatively impact companies’ ability to deliver delightful CXs and grow revenue. Let us dive into each for a better understanding.

  • Complex Customer Onboarding Processes

Complex onboarding structures pose a big threat to any organization’s growth efforts. Oftentimes, it takes the IT integrators weeks or months of calendar time to onboard their customers, which has a direct impact on the company’s sales cycles. Because sales cycles get disrupted and delayed, the number of successful sign-ups of customers each year suffers a big hit. Potential customers need more time to sell with the difficult system to boot. Consequently, companies face many difficulties while streamlining the transition from sales to customer success. In fact, the process gets filled with friction and so companies fail to delight customers and deliver on their needs and expectations on time. 

  • Business Users Are Not at the Business Forefront 

Mostly it is the job of IT teams to integrate customer data and deliver on their needs and requirements. Normally, they take six to 12 weeks of calendar time to implement data connections with customers. As customers wait to connect with business users and then get onboarded and integrated into the system, they are filled with frustration and agony. This, in turn, forces them to either not invest further or leave the company entirely. 

Bringing business users to the forefront of business can save a lot of trouble. Not only can that accelerate the process by as much as 80 percent but also free up IT resources to focus on more high-value tasks. 

Take a Self-Service Approach to Overcome Obstacles 

Self-service integration solutions enable all business users (albeit with minimal technical expertise) to implement data connections in minutes instead of weeks or months. With features such as pre-built connectors, shared templates, AI-data mapping, dashboards, and more, these solutions enable non-techie business users to onboard, integrate, and use customer data without delays or inaccuracies. IT teams are freed from executing EDI mapping and building integrations. And so they can focus on high-productive tasks to drive innovation and growth.

Business users can create onboarding connections in minutes to boot. By simply pointing and clicking through easy screens, they can onboard customers quickly. This delights customers and inspires them to not only stay with the business but also enter into adjacent market spaces. 

In short, self-service integration solutions can empower businesses to resolve potential issues and ultimately drive value.