How Self-service Integration Solutions Help Companies Get Good at Digital Growth
Customer expectations for digital engagement with brands continue to rise. What’s lesser known is how many organizations fail to recognize the importance of digital transformation in their effort to deliver quality customer experiences.
To deliver smooth, seamless, multi-channel customer journeys, companies across different industries are adding new solutions and launching new partnerships in their respective digital ecosystems. That growth is an objective that can only be achieved when the data and technological solutions are well-integrated. Otherwise, it becomes difficult for companies to identify and meet the needs of their customers.
Without a strategic and integrated approach, companies risk creating new business models and customer offerings on a distorted foundation. At best, those distortions can introduce inefficiencies that bury data and cause a slowdown of operations. At worst, those distortions can cause new digital initiatives to collapse under their own weight.
Modern solutions with self-service and automation capabilities help companies consolidate and improve their digital ecosystems, which enables them to deliver on the emerging needs and requirements of customers and drive growth. Let’s find out how these solutions help companies around the world scale their digital operations to achieve new levels of growth.
What are some problems that companies face in managing their digital ecosystems?
One of the areas companies have trouble with as they attempt to add new features and solutions to their digital ecosystems is onboarding new business partners or customers or facilitating better supply chains. A healthy digital ecosystem is crucial to supporting and strengthening successful relationships with other business ecosystems.
To exchange data necessary to extract value from those partnerships and meet their emerging demands, companies need a fast, well-connected, and highly organized infrastructure. Manual or piecemeal approaches to data integration aren’t scalable and often produce errors that disturb the entire process and interfere with the value generation.
Let’s look at the example of an automotive part manufacturer to understand this better. To deliver parts that can be used by the end customer promptly, the manufacturer needs to efficiently collaborate with multiple business partners. Whether that’s a local dealership, logistics partner, or automotive brand, a lot of specific data needs to be exchanged and shared quickly and efficiently to create the smooth experience that the customer expects. The company needs to onboard partners or customers much more quickly and efficiently.
With a poorly integrated digital ecosystem and traditional data integration approach, that manufacturing ecosystem has little chance of onboarding partners and delivering a smooth experience in a timely manner at scale. But with a solid digital foundation and access to a self-service-powered data integration solution, industry leaders can access new revenue opportunities quickly and deliver better customer experiences than ever before.
How self-service integration helps companies handle those problems
Self-service data integration solutions enable companies to move from wrangling a disconnected ecosystem to leveraging that ecosystem for significant growth. They give power to non-techie business users to implement onboarding connections with new partners 80 percent faster. At the same time, IT is freed to focus on more high-value, innovation-driven business projects.
Let’s go back to the automotive part manufacturer striving hard to garner the value they require from partners and customers. Self-service data integration solutions enable non-technical business users to consolidate data and applications that form the backend and the technology foundation of their business. These solutions help them create a unified digital ecosystem, onboard partners 80 percent faster, and deliver the value promised to them. Further, it empowers partners to self-onboard and manage business transactions without delay.
Ultimately, companies can create integrated and more manageable digital ecosystems, enabling them to launch new goods, services, or features much faster. By connecting with partners or customers sooner, companies can identify their emerging needs and requirements and deliver delightful experiences that are both more personalized and smoother across channels. In addition, it gives sales and service teams a more transparent picture of the end-to-end customer journey. It also remarkably increases data visibility and makes it easier to measure performance, and it creates more resilience and adaptability to weather future shifts in their industry or the global economy.