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Customer Data Integration – The Impetus for Change

The old adage of “know your customers” is also still as true today as it ever was. And with consumer demographics undergoing rapid transformation, businesses need to stay up-to-date with “what customers expect.”

It has taken many smaller transformations to create the higher-level transformation. Customer expectations have raised so much so that they don’t just want friendly; they want to experience a service that’s highly personalized and fast. A lot of external factors play a role here. Some of them are:

· The definition of fast has evolved

In a world driven by social media, we’re always connected to an instant feed of live updates, messages, and breaking news. Exposure is so important that according to Global Web Index, 28% of time spent online is social networking.

This has effectively sped up the time customers expect it to take a brand (or anyone) to comprehend their data and use the insightful information to deliver value. 

· The rise of self-service has enabled generation happy to help themselves 

From self-service portals to self-checkouts, customers are more empowered to request services, find information, and register and resolve issues themselves. 

· The online world has transformed companies’ ease of doing business

Since customers can find anything on the internet, they have little patience when organizations are not able to comprehend their needs on time. Customers expect data to be at companies’ fingertips – from accurate stock information to delivery dates as well as customer records. They don’t expect companies to go wrong in any manner. 

· The ‘always on’ culture means customers expect 24/7 service 

Currently, virtually everyone has a smartphone in their pockets to stay connected. Anyone today can find the information they need, contact whoever they want, and listen to whatever music they’d like, whatever time of day. 

Owing to all these factors and more, companies have to stay on their toes and employ next-gen integration platforms to keep their customers happy and satiated. 

How Adeptia Can Help Companies Deliver Outstanding Customer Experiences (CXs)

Adeptia’s self-service data integration platform has enabled business users use customer data and extract insightful information to make business decisions. Adeptia is chosen by organizations, primarily because it has been driven by customer expectations and ultimately supports technological changes that went hand in hand. Adeptia software engineers enabled business users remove as many keyboard strokes and mouse clicks as possible from the effort to onboard the next new customer.

Adeptia has empowered many companies fulfil their customer expectations in toto. The impact created is even bigger than anyone can imagine. 

Adeptia product demo is seen featuring the prospective customers’ own data and timeline of a month or so to get into production with self-service integration, the companies have also been able to grasp the potential implications and move quickly to adopt. 

With functionalities such as pre-built application connectors, shared templates, monitoring dashboard, and more, all business users gain the power to handle and use customer data to deliver value. This removes the need for IT or developer teams to actively participate in these data-driven tasks, freeing them to focus on more high-value ones. 

Organizations can employ this platform to onboard customer data faster by up to 80%, which means business users are all set to make a powerful impression on their customers from the beginning. Further, they can deduce insights from the data gathered to make good business decisions, accelerating revenue and productivity. 

In short, organizations can rely on Adeptia to:

  • become easier to do business with,
  • speed customer data onboarding,
  • improve customer experiences,
  • accelerate revenue,
  • reduce the number of hand-offs between different teams for customer critical operations, and
  • improve their Net Promoter Score