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Ways to Reimagine Customer Data Integration and Its Future

Ways to Reimagine Customer Data Integration and Its Future

As new consumer behaviors solidify, organizations will need to adapt to meet or exceed their changing expectations; they’ll need to delight customers and generate value faster. 

Companies must prepare themselves for a rapidly developing, unpredictable environment. And customer data integration platforms act as a remarkable enabler. Users leverage these solutions to comprehend customers’ needs and meet them at the speed of business. 

But the question we need to ask here is, can any customer data integration platform allow enterprises to manage the rollercoaster changes in the business environment? 

Would you need to reimagine your customer data integration if you were not limited by the constraints of current multi-enterprise integration?

As trends have shown, integration can make a difference when it grows beyond the traditional limitations of IT. True strength of an organization lies in making integration more decentralized, transparent, and collaborative, and not as a monolithic function of one department or section.

Reimagine Customer Data Integration Through Self-Service 

Self-service-powered customer data integration enables business users interpret the data of customers and use the insights to generate faster value. It puts the onus of customer data integration on non-technical business users who can have more control over the bidirectional data flows through easy-to-use dashboards that only require pointing and clicking. 

These solutions actually enable users to integrate customer data without knowing how the underlying data transformation functions – that all should be driven by technology subliminally in the background. Only with a few mouse clicks, the job is done. 

With features like AI-mapping, pre-built application connectors, shared templates, monitoring dashboards, and more, users can get empowered to build customer data integrations faster without excessively relying on the support of IT. Meanwhile, IT teams can focus on more strategic, high-value tasks. By empowering business users integrate customer data, companies free their IT teams to ride the wave of innovation. 

Future of Customer Data Integration 

The future of customer data integration is breath-taking. The growing capacity of artificial intelligence and machine learning to harness the true potential of customer data and handle the myriad details of the integration building process in a secure and accurate way has allowed businesses to focus on the big picture. 

Artificial intelligence/ machine learning will unlock data semantics, required data transformations, data mappings, and finally, protocols and execution of data exchange. These transformative tools manage the growing 4Vs of big data and determine a strategy accordingly. In doing so, their execution strategy will be equipped with anomaly detection and corrective workflow. Artificial intelligence will help business users determine how to transfer data in the best possible way, what kind of data transformation is needed, and implement data quality and reconciliation controls to take care of data veracity. As they do so, they can easily dictate what relationships their organizations will engage in and how quickly they can leverage them for expansion or growth. 

Adeptia’s customer data integration platform gives power to business users for creating integrations via self-service. Its constant upgradations and improvements have allowed many important clients to meet not only their present but also future requirements. Try it today!