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Why Empower Business Users with Self-service Data Integration?

Why Empower Business Users with Self-service Integration

Businesses are struggling with an acute shortage of expensive IT integrator teams, but organizational IT needs and demands show no signs of slowing. The fact of the matter is the pace of digital innovation has increased during the disruptive times, creating a demand for technology projects as well as solutions that many central IT teams simply lack the resources and time to facilitate. 

To compensate, non-technical business users are increasingly taking active participation in handling data-driven operations. This trend has been progressing over time. 

Gartner indicates that IT first began shifting from a highly centralized infrastructure to more distributed computing with the introduction of certain technologies. Next, the rise of enterprise CRM and ERP applications enabled business users to make IT purchasing decisions. And today, self-service and automation empower non-technical business users to build data connections while freeing IT teams to focus on more high-value tasks. 

Empowering Business Users – An Opportunity or Threat? 

In the coming two years, business workers who are not full-time technical professionals will likely be implementing 80 percent of IT products and services. 

Non-technical business users can rely on modern technologies such as self-service data integration and artificial intelligence to perform data-driven tasks, like data onboarding and data integration. By adopting this trend and supporting business users in pursuing projects, IT teams free up much-needed time and resources to manage their queue of requests. IT teams need not implement long custom codes and perform data mappings. They can use the time to drive more high-value projects. And with non-techies at work in departments across business ecosystems, innovation thrives. 

Self-service data integration solutions also enable customers to self-onboard, monitor, and manage ongoing digital interactions. 

Self-service Data Integration Solutions Key in Empowering Business Users 

Self-service data integration solutions hand over the power to implement onboarding and data connections to non-technical business users. 

Business users can rely on pre-built connectors, shared templates, dashboards, intuitive screens, AI-data mapping, and end-to-end encrypted environments to create connections with customers much more quickly and securely. At the same time, IT can devote their time to strategic business projects. 

Business users can rely on these solutions to onboard new business customers 80 percent faster. Now, when business users can connect with customers quickly, they can address their needs and requirements and meet them without difficulty. As a result, customers can become happy and satisfied. Such happy customers are more likely to buy more products or services from the company, thus helping companies create more revenue streams and deliver the value promised. 

In short, empowering business users can help companies:

  • Implement data connections much more quickly
  • Onboard customers 80 percent faster
  • Delight more customers and grow revenue 
  • Free up IT to drive more strategic tasks