Self-service data integration means you gain additional months of revenue with every new business customer.
Integrating customer data is a complicated, time-consuming process, putting a tremendous strain on IT departments who apply certified data integration developers at the expense of having these developers available for other critical business projects.
The result is that many companies take weeks (sometimes months) to onboard new customers. During that interminable stretch of time, the value that you promised customers is on hold, and quite often the revenues from your products and services are also delayed. In fact, the entire lifetime value of that customer is on hold. Now multiply that by all of the new business customers that you expect to sign up this year.
Perhaps even worse, this slow digital onboarding process translates to a disappointing first impression and ongoing customer experience.
Of course, your current approach to customer data integration also slows the subsequent upsell of those same customers, especially if the upsell requires additional data integration. In other words, it impedes each new business customer’s revenue stream and adds additional delays anytime the customer is upgraded to new service lines that require additional data exchange.
As if that weren’t enough, the pace of your business growth is limited by the fact that, as it stands, the data integration process taxes the resources of not only your IT department, but in many cases, your customers’ IT departments as well. They’re forced to wait to receive the value your company promised, and you’re forced to delay billing, receivables, and revenue recognition. The number of new corporate customers you can sign each year is constrained by available IT integration developer bandwidth, and it takes longer to close new business deals as prospective customers wrap their brains around what has to be implemented to get set up. The complicated and lengthy onboarding process might, in fact, kill some potential deals.
And what’s the single biggest factor slowing the pace of customer digital onboarding? Your current customer data integration process is time-intensive and laborious of scarce IT developer time.
With Adeptia’s self-service data integration solution, you can shorten your onboarding time by 80 percent, meaning your customers enjoy the benefits of your service that much faster — and your revenue stream starts flowing that much sooner. Plus, you’ll be able to win more deals in less time, and even existing customers who want to expand to additional products and services will be able to do so without waiting, improving your bottom line, and leaving the door open to future business opportunities.
Adeptia is the only provider of self-service business data integration software that can be used by non-techie business teams. Adeptia’s self-service onboarding solutions empower your business teams to work closely with new customers and implement complex B2B data integration without the need for handoffs to and from your busy IT department to implement data maps and coding.
Adeptia is a compelling product that allowed us to have an automated process for collecting and processing our customer data based on a pre-defined set of business rules in an easy-to-use approach. It helps us deliver more value to more customers with existing resources.
Brian Chapman
President of Philanthropic Services, Grenzebach Glier and Associates
