How Adeptia iPaaS Improves Customer Onboarding

  • CloudCon

Here is the video text:

Vance McCarthy: And I want to welcome you to our expert breakout sessions for CloudCon integration and web API and this is the session for Adeptia, and in this session I’m really proud to announce that we’ve got Deepak Singh, President and CTO of Adeptia with us this morning.

Vance McCarthy: Deepak, thanks for joining us here at CloudCon integration.

Deepak Singh: Yeah, thank you for the opportunity Vance, it’s great to be here.

Vance McCarthy: Deepak is the founder of Adeptia and is responsible also for project strategy and technology development. He brings sixteen years of experience into Adeptia with experience in application connectivity, data integration, middleware and BPM, so he’s got a terrific multi-dimensional look at all sorts of B2B and enterprise integration. In fact prior to starting Adeptia, Deepak was director of project management at 3Com and also worked at Netscape and AMD. In his session this morning, “How Adeptia IPaaS Defeats the Big Bad Wolf of Customer Onboarding,” Deepak will talk to us about Adeptia Connect as a technology to provide simple B2B data connectivity and integration that is applicable to non-technical users, even promoting self-service. He’ll talk about how iPaaS can be used for business to business integration and not simply Saas or app-to-app integration and he’ll also give us a sense of how Adeptia’s done an awful lot of work to make sure that integration can be done by end-users, and not simply by developers. Just a quick reminder, you can download Deepak’s slides by clicking the button right under the viewing area. You’ll also see in that same region that Deepak and his team have brought some great white papers and other downloads available for you right now, without any additional registration, and we like to make this interactive where we can, so to connect with Deepak simply type into the “submit a question” box.

Vance McCarthy: And now Deepak, let me hand it to you and tell us about how Adeptia IPaaS defeats the Big Bad Wolf of customer onboarding.

Deepak Singh: Thank you Vance, thanks for the great introduction. Yeah so, this is an interesting presentation here that we have put together to present the capabilities of the new Adeptia product called Adeptia Connect, which is an integration-platform-as-a-service product, and we thought the best way to present it would be to talk in the context of a specific use case; which is customer data onboarding today, and to also present this in a story format. So, we’re kind of taking an interesting approach, which I hope your audience will learn a lot from and also enjoy.

Deepak Singh: So, the big question is, why is customer onboarding a Big Bad Wolf? So here the problem that we have with customer onboarding is that when data connections have to be created between companies — this could be service providers connecting with customers so that they can onboard their data and provide the services that they need to deliver — in those types of situations, what oftentimes happens is that it takes a long time to create these data connections. What we hear from our customers is that it takes them anywhere from 2 to 4 months or longer — you know typically 8 to 16 weeks — to create these connections. A lot of times, it’s not that the work that is needed to be done takes that long, but actually just exchange of information between two organizations and I.T. teams of the two organizations just takes that long to go through that and we will talk more about why it takes that long.

Deepak Singh: The other problem is that oftentimes companies, the successful ones, have hundreds of thousands of customers and these are point-to-point connections that are being created, so you kind of multiply all of that work by the number of customers. So, that becomes a huge problem which really scales and becomes extremely challenging very quickly. And the third issue with connectivity between companies and especially with customer onboarding, is that this work is done by technical resources or developers and programmers, and they’re obviously constrained. So, there are not as many available as is needed, and so they become a bottleneck, and it slows down the work. So, this is a huge challenge for most of our customers, but I would like to add here that although we are giving the example of customer data onboarding, but this problem applies to any time business information need to be exchanged between two companies. So this could be companies connecting with their suppliers; distributors connecting with their retailers; insurance companies connecting with third party administrators and managing general agents; financial services companies connecting with banks and brokerage houses, you know this problem applies any time a company needs to exchange and create automated data connections with other companies, but we are talking about this today in the context of customer onboarding, because it’s a more specific example that everybody can relate to.

Deepak Singh: We have actually thrown out the book on this story and we came up with a really new interesting approach to solving this problem of business-to-business integration and this is a really new story for both business and I.T. that I’d like to share with you today, and we will talk in detail about how Adeptia Connect has a unique approach to solving this problem. But first, let’s start with a story. Once upon a time, in this example — this is actually one of our customers, a payroll services company. They provide payroll and benefits services, but haven’t authorized us to use their name, so let’s just call them “Red Riding Hood.” They are a really large company, one of the top three payroll providers in the US, and they onboard about 100,000 customers per year. With many of these customers, they need to actually set up automated data connections to receive information so they can do the payroll services. So, the type of information that they need to receive is employee data, benefits data, workers comp, tax withholding data, and other data from customers that goes into the payroll servicing system in order to provide the payroll services.

Deepak Singh: The problem with this story is that the average time it takes for them to onboard a customer is about 17 weeks. So, that means that they cannot start providing payroll services until they can get that customer data and have that automated data connection set up. That means that their revenue is delayed by about 17 weeks.

Deepak Singh: Why is this so hard? What is the Big Bad Wolf in this story? So let me explain that, what the problem is. I think for many of you, it’s pretty obvious, but for some others, you may not actually know what actually happens behind the scenes when a new customer is signed on by the sales team of the services provider, in this case Red Riding Hood, the payroll company. So, what typically happens is that the I.T. teams on both sides need to get involved. They need to discuss what format the data will be received, or what protocols will be used to exchange information, will the data be encrypted? Is the data being exported through certain applications? Do they need to log in? Does Red Riding Hood login into some accounts or applications to access the data? Do they need to exchange data encryption certificates? Then they need to set up test runs and fixes to those runs. They need to talk about how to handle errors and exceptions, and data needs to be validated before it can be loaded into an internal system, because you don’t want to have Social Security number missing to do a payroll, for example, because the IRS won’t be too happy about that. So, there are lots of these data validations and processing rules that need to go in that need to be discussed by both sides, and they need to set up these connections and test them and so on. And this needs to happen for every customer. Usually any company that would want to send this information in files, the Red Riding Hood I.T. team has to set up these connections.

Deepak Singh: So, that becomes a big problem; which in our story today is this Big Bad Wolf. So what’s the unhappy ending here, you know? Obviously the Big Bad Wolf causes a lot of problems, and what happens is that for Red Riding Hood Incorporated, they suffer from delayed revenue recognition. They cannot recognize revenue, because they cannot provide a service until those data connections are set up, so those are delayed by up to 17 weeks. They are perceived as not easy to do business with, and what that does is that their sales teams find it very challenging to move customers from other payroll providers to have them start using Red Riding Hood, because those companies say, “How am I going to set up those data connections?” And as soon as they hear that their I.T. teams have to be involved, or they have to hire consultants to set up these connections, many customers feel that Red Riding Hood Incorporated is not an easy company to work with, and so they don’t use their services. Another problem is that for many customers that are not very savvy, or don’t have the resources and ability to set up these connections, Red Riding Hood Inc. loses them as potential customers, so they can’t even go after that market because of the challenges associated with getting their data to provide the service.

Deepak Singh: Similarly there is an unhappy ending for the I.T. side as well. So the business suffers from delayed revenue and not having the ability to go after the full range of customer market out there, but the I.T. team also suffers because they are blamed by the business for causing delays in revenue. And they’re perceived as not providing a good service to the customers. The other problem is that because I.T. is involved in an operational role, in terms of setting up these connections, they’re not able to work and spend the time and effort to work on more strategic tasks that are important for the company, because they are doing these relatively low value tasks of creating connections with other companies. They don’t have the time to work on more important activities, so that causes a problem for I.T. as well. So, what we did was we said, “Let us look at this problem and see how we can solve it.” So once again we’re talking specifically about customer onboarding, but this could apply to any time a company needs to exchange information with another company, what is traditionally referred to as business-to-business integration. And then what we said was, “Let us see how it should be,” and what we found was, because I.T., the information technology staff, the developers, are so high value; what they need to do is they need to just set up the system once initially, and then have the business users do the day-to-day work where they can create these connections in minutes, while I.T. provides governance and control to these operations.

Deepak Singh: So, the idea here is that we want to change who does this work from I.T.; which we feel should not be involved in the operational role, they should be involved in the governance and control role, and the operational work should be done by business users. So, we believe that’s the ideal way of solving this problem. And we will talk next about how we actually made this happen. So what we did was we wrote a brand new story, and it’s not just an incremental tweak, it’s not just a minor improvement, but really a fresh look at this problem that has bedeviled companies for twenty or thirty years, whenever they have to create these connections to other companies. This is a huge challenge and it was really looked at from a fresh prospective. And the solution involves three key attributes. So, these are like the “secret sauce” of Adeptia Connect. What makes Adeptia Connect so special? And I’ll talk about these three points in some detail because this is how we solve this problem. The first is the “integration platform as a service.” So, what does that mean? So, that means it’s a cloud application, it should be easy to use, so we felt that this solution to this problem needed to be a cloud-based business application. So iPaaS plays a key role in this solution, so Adeptia Connect is an IPaaS application. The second element is the library of pre-configured connections. So, what we feel we need to provide to solve this problem, is the ability for companies to publish pre-configured templates; which are called “shared connections” that are available in the library, that their customers and partners can use. So for example, Red Riding Hood should be able to provide pre-configured connections — so the I.T. team will provide those pre-configured connections for their customers to use in the Adeptia Connect library — that their customers can utilize to very quickly configure the connection and be connected to Red Riding Hood. So, that’s a really key element of the solution, again which is very unique. And the third point is that it should really be a social network.

Deepak Singh: So, what we did was we looked at the market, and we said, “What other frameworks are already out there that people use to connect with each other that everybody understands and works very well? So the obvious examples are Facebook, which is a social network for friends, and LinkedIn, which is a social network for professionals. So on LinkedIn, what happens is that you go and you find somebody, one of your colleagues you want to connect with on LinkedIn, you search for them, you find them, you look at their profile and you confirm that’s who they are, then you send them a request to connect. They get a request; they approve it, and then you’re connected. Then we said well it should be just as easy to connect between companies and so we believe that Adeptia Connect is a social network for companies to exchange business information with other companies. So we’ve taken the social network approach, and I will talk about this in a little bit more detail in a couple of slides.

Deepak Singh: So chapter 1 of the new story, the iPaaS, the integration platform as a service for customer onboarding. Adeptia Connect is a business-to-business iPaaS, and not just an app-to-app iPaaS. So, most companies that also claim to provide integration-platform-as-a-service products in the market typically connect either with cloud applications, or connect cloud to on-premises applications, but on both sides, those applications are owned by you. So for example, a Salesforce connection to a database which is on premises. You own your Salesforce account, you own the database, so you’re connecting app-to-database or app-to-app (you are creating those connection), but you own both sides of the connection. What we do is, we are unique in providing iPaaS, the integration-platform-as-a-service, that doesn’t just do the app-to-app connections, but also business-to-business connections. So it’s a framework for using iPaaS to connect with other companies, so that’s our first element. And the second even more important point is that iPaaS is a self-service business application. The Adeptia Connect iPaaS is a business application for business users and not just a developer tool. So developers also use Adeptia Connect to pre-configure those connections, but it is a tool not just for developers, it’s really designed as a business application that business users who are not very technically savvy, not programmers can use. They can still use the application to configure and create these connections, all under the watchful eyes of their I.T. staff.

Deepak Singh: So, that’s our first attribute: the using of iPaaS in the B2B scenario, as well as really truly treating that as a business application rather then what we feel that many of our competitors are doing, is taking on-premises applications and putting them on the web and calling them iPaaS, but they’re still doing the same thing and they’re being used by the same users, which are the developers.

Deepak Singh: Let’s talk about Chapter 2, the next part of the story. That is this library of pre-configured connections. So what we did here was we looked at how, in this case Red Riding Hood — but any company — when they talk and they connect with other companies (typically their partners), their customers in this case, are sending information from other applications. So what we provide is like an “app store” for Red Riding Hood to publish these pre-built connection templates with the applications that their customers use. Some examples of these applications are Bamboo HR and Workday, which are HR applications. A lot of companies use QuickBooks to also store employee information. So, there are eight or ten applications that Red Riding Hood Inc. works with – most of their customers send their employee information from those 8 or 10 companies. So, what we provide is a mechanism for the I.T. staff at Red Riding Hood to pre-configure these connections from those applications that the customers use directly into Red Riding Hood’s systems. So, these connections include the connectivity to those cloud applications, or those could also be on-premises applications. It includes the data mapping from the format of data from Bamboo HR, for example, into Red Riding Hood’s format. It includes the validations, it includes any of the processing and exception handling. All of those rules are pre-configured by I.T. on Adeptia Connect when they create these connections and publish them in the library and this is very easy to do. So, they have to just create these eight or ten connections and then they’re done. They don’t have to work with every single customer and see what those customers needs are. They just need to create these connections and the I.T. role — at least initially — is completed. And the last part is I talked about the social network approach: Adeptia Connect being the LinkedIn for business connectivity,

Deepak Singh: So, let me explain how that works. So, when Red Riding Hood signs up a new customer, the operational team, who are the business users of Red Riding Hood, invite the customers to connect with them on Adeptia Connect. So the customer goes to Adeptia Connect, looks under Red Riding Hood and sees all the connections in the library that Red Riding Hood has published. Say they are using Workday for their HR. So, they find Workday through Red Riding Hood connection and they send a request, like LinkedIn, to register with Red Riding Hood saying “Hey, we are your new customers, can we use this connection?” The operational staff, the service delivery staff at Red Riding Hood, would get that request and they will approve the connection because that’s from a new customer. Step 3 would be that the customer would then configure their Workday credentials, the account information, on Adeptia Connect. So they will just have to login in using OAUTH for logging in. We don’t even store their login credentials in Adeptia Connect, they just approve access for Adeptia Connect into their application at Workday. So that’s step 3, and then that’s it! The connection is now connected and is configured and is turned on, and the data starts flowing. So, this literally takes 2-3 minutes at most, including registering for the first time for the customer on Adeptia Connect, and they will be up and running and the connection will be created between Red Riding Hood and their customers. So the same process is repeated for every time a new customer signs up, and there is no unique work that the I.T. team needs to do from an operational point of view in creating these connections.

Deepak Singh: So those are the three key elements of this new approach that Adeptia connect uses to solve this huge problem. So, a couple of parting points, a lot of our customers ask us, “Well, Adeptia Connect is a cloud application, can it access applications behind a firewall?” Because you know a lot of times — most of the time in fact — companies still have their key applications and databases behind their firewalls. And the answer is, “Absolutely.” Adeptia is a completely end-to-end solution, and is designed for business users to onboard customer data, but I.T. can configure what we call a Secure Bridge, which is an agent software that they can deploy behind the firewall on their side, where they can access internal applications, as well as configure more complex processing and human workflow rules. So, a lot of times the issue with onboarding customers is not just data, but you also need to do some provisioning, some other set up and post processing of the data, and so on. So in order to automate that complete process flow, we have capabilities that we provide to our customers, which is again on Gartner Magic Quadrants and all that, so that capability is all there that is available for customers to fully automate the end-to-end process, and not just the cloud piece of it.

Deepak Singh: Another important question that the customers ask us is about security. They say, “Well, Adeptia Connect is in the cloud, is it really secure, is our data secure?” And the answer is “Absolutely.” In fact we take security very, very seriously, as any iPaaS vendor should do, because we are moving customer data and it needs to be done in an incredibly secure way. And so we’ve taken a number of steps to ensure that. We are currently undergoing a SOC certification, which we hope to get completed by the end of the year. All the data that has moved, that comes into Adeptia Connect or leaves Adeptia Connect, all of that transport happens with encrypted data. You know, so the data connection is always encrypted using SSL protocol. All of our login through cloud applications is done through OAUTH, again, which is very secure because we never get the credentials for those customer accounts. The customers just login from within Adeptia and approve access for Adeptia through OAUTH into their accounts for example, Salesforce or Workday, and so on. And those can be easily revoked at any time by the customer, so we never have those credentials.

Deepak Singh: Another key point is that there is no data persistence ever at Adeptia Connect. So, when the data comes in Adeptia Connect, we process the data, we send it forward. That data is in memory, and then it is removed. It’s never persisted and stored on a file system that could potentially be accessed later on. So that problem is not possible, but we also provide an ultimate level of security options for our customers and this is called the Secure Engine. What this does is that customers who purchase this option of having a Secure Engine, that ensures that all the data processing happens on the customer side, behind their firewall. So on that server that they are controlling. So the idea is the metadata is in the cloud, in Adeptia Connect – the connections, the mapping rules, and all that directory of connections, they are all in Adeptia Connect in the cloud. But all the data processing happens behind the firewall, so that data never actually goes into the cloud application, so that provides the ultimate level of security.

Deepak Singh: So what does that mean for business? So, what that means for business is that this new way of customer onboarding and exchanging information with other companies provides business an opportunity to fast-forward revenues, so that they can deliver their services faster and it helps them get to revenue faster. So instead of the revenue being delayed by 17 weeks, as in the case of Red Riding Hood, they can start charging the next week because they can provide services earlier to their customers. The second thing that happens is that we make it much easier for their customers to do business with them. So the customers will feel, well, if they are already using some other payroll provider, for them to start just using Red Riding Hood and if it takes them just five minutes to set up that connection and be done, they’re much more likely to consider using Red Riding Hood as their new payroll services provider.

Deepak Singh: And the last point is that it allows business teams to go after newer markets. So it expands the addressable market that they can go after and generate more revenue from new customers that they could never go after before, because those customers never had the ability to send them their data and information so easily. Then what does this mean for I.T.? You know, what is the happy ending for I.T.? Again, very important: it makes I.T. teams more responsive to business teams because they are enabling a self-service platform for business users, so I.T. maintains control, I.T. maintains governance and security control, but business users can still use it to get their work done. And it allows them (I.T.) to focus on more important mission-critical tasks because they’re not involved in the operational role anymore in creating these connections. It also allows them to improve compliance with security, governance, integration and control as well.

Deepak Singh: So, as we are ending, let me show a couple of screenshots here of what Adeptia Connect looks like. This is a cloud application so you can login easily. We provide a 30 day trial. What this application looks like is on the homepage you see — very easily these — videos that introduce the product and explain how the product works, as well as the key concepts. And then there are options here for users: connect to a company, or connect to applications, so they can very quickly decide what they want to do. If they are trying to connect their own two applications, they can connect to them. Or if they’re trying to connect to another company, they can move forward and do that. Right below that we are showing some popular connections that are available in the library. These are the pre-built templates. And this next slide, we show visually how easy it is to configure a connection between applications of other companies. You just do a dropdown and select, “What is my source?” You visually see the icons of the applications.

Deepak Singh: You can see the destination, which applications or companies are available, and you can very quickly configure the connection, or use a pre-configured connection that is already available in the library. This last slide here shows the Explore tab, which is basically a view of the library, and shows all the pre-configured connections that are available, and one can also search for either a company or an application and find all the applications and connections that are available to connect with them. So, again, here is our URL for the application “connect.adeptia.com” or you can come to Adeptia.com and from there, learn more about the application and try out the product yourself. And that concludes my presentation today, and let me turn to Vance for any questions.

Vance McCarthy: Deepak, great session, I really like the storyboard and especially equating all of the technology to some very prominent use cases from both iPaaS integration as well as B2B. Very thoughtful, it has generated a few questions, so let’s turn to those questions.

Deepak Singh: Sure, Vance!

Vance McCarthy: Excellent. You know Deepak, this is kind of a stage setting question that we would get, we’ve heard it a lot this morning and simply it’s phrased this way: “What has Adeptia Connect done with your data connectors or iPaaS platform to make it easy for non-technical to do integration?”

Deepak Singh: Yeah, that’s for the question, Vance. So we actually spent a lot of time and effort to figure out the usability of the application so business users could truly do that. There are two things I would like to mention. One was we hired two PhD’s in user experience design, who knew nothing about integration and data connectivity, and we asked them to re-imagine what this iPaaS platform should look like from the ground up for business users to solve this problem. So, that’s how we kind of came up with this really interesting design and the framework of the social network approach so that business users could really, themselves, create a connection and are able to solve this important problem themselves. The second thing I would like to mention is, that we in fact work with an external company that does usability testing for us, because we don’t want to just claim that this is a product that business users can use, but we want to validate that. So, this company – we do this testing every quarter. What they do is they hire 30 people, literally people off the street — you know, kind of business users who know how to use the web browser and navigate on the internet — and they give them these five use cases of using a shared connection, creating a shared connection, sending a request to connect to other companies, and so on. So we give them these five use cases and ask those 30 people to use the application with no training at all. So, they go in, watch the videos, they figure out how to do it, and we’re astounded at how many people are able to use the application successfully to complete those use cases. So, we’ve done a lot of work to validate that the application is truly user friendly and truly addresses the purpose of self-service integration.

Vance McCarthy: Very good, very good. You know a quick follow up to that Deepak. You mentioned a couple places about the fact that Adeptia has a library of connectors or connections and the question simply says, “Can the speaker give us a sense of the top most popular connectors that are available with Adeptia at this point and how much coding or pre-configuration is already included in them?”

Deepak Singh: Yeah, so we have more than 150 pre-built connections already in the library, and there are more that we at Adeptia are adding, and there are others that other companies that are using the product are adding to make it easy for their trading partners to connect with them. So this library is just growing very, very quickly and the most common ones (to answer the question) that are very popular are actually related to SalesForce and QuickBooks. They seem to be really popular connections that people use a lot, but we are also seeing a lot of interest in applications such as FreshBooks, Xero, which are both accounting applications, and ecommerce applications such as Shopify and BigCommerce, as well as Netsuite seems to be becoming popular as well in terms of the applications that people want to connect with. The other part of the question is, what is included in each published connection? Well, a published connection is more than just a connector. A connector is just something that connects to an application, but then you have to set up the mapping between the two applications, because something that is called a “customer order” in one could be called “opportunities” in the other application. So, you have to do the mapping as well between those data formats. So a published connection in our library, in fact, has all of that information. It has information about how to connect the two applications, as well as what the data records are that are being sent from one to the other, and what the mapping rules are for every field for that record. So, it’s a complete solution that the user who is using a shared connection, all they need to do is provide their application credentials and they’ll be able to use that connection.

Vance McCarthy: Excellent, excellent answer there, Deepak. You know this whole concept of the trading partner and how those folks can connect with one another using an iPaaS, it really got a lot of attention here and let me kind of summarize it. The question says, “We love your trading partner model for using cloud integration and would like to explore how to use iPaaS to lower barriers to retain our existing customers and even capture new ones. Can the speaker please walk us through a little more about how your customers use Adeptia Connect for that use case?”

Deepak Singh: Sure, so that actually takes me back to the conversation earlier I had about what a shared connection is, as well as the social approach. But basically the idea is that when a company starts using Adeptia Connect, their I.T. team first pre-configures common connections that their customers and suppliers and trading partners will be using. So, for example if they know that most of the time their trading partners are sending them information from certain applications, they could be on-premise applications such as SAP, Great Plains, or you know, depending on the industry, it could be anything. It could be ERP applications, it could be insurance applications, it could be, you know, any application depending on the industry. So the I.T. team initially will pre-configure the connections from those trading partner applications into their own internal systems, and they will publish them in that library for the trading partners to use. So that’s the initial set up that I.T. teams do. After that they will hand over the operational role to their business users to work with their trading partners to utilize those pre-built connections and create those data exchanges and interfaces with this company. So that’s the process: first, I.T. pre-configures those connections and then it hands the operational role to business, while I.T. maintains overall control. The role of I.T. we see is more of a managing a walled garden. Kind of providing governance, ensuring which uses have access, and ensuring the data quality and data integrity and data security. So, those are the things that I.T. will do on an ongoing basis, but the day-to-day operational role moves to the business users.

Vance McCarthy: So, just to drill down on that, Deepak, just a quick moderator follow-on there. You use a couple times this LinkedIn analogy, and I think a lot of our attendees are certainly familiar with how easy LinkedIn is. You just invite someone, and if they’re in your sphere, as long as they know you — in some kind of a way, it’s kind of a governed connection, you say yes and then you’re connected. In that model, just to kind of pivot to Adeptia, once someone gets this “invite” to be connected, how much configuration or data prep would the end user have to do?

Deepak Singh: Again, great question Vance, yes. So, once a pre-configured connection is ready, like I said earlier, the pre-configured connection by I.T. actually has all the rules in terms of connecting, mapping, validation. All of those are pre-built, so there’s really not much that needs to happen after the access is requested and granted to use the connection. So the trading partner or the customer, once they have approval to use the connection that is published by the company, all they need to really do is provide information about their own application. So, if their application’s in the cloud, that could be just as easy as logging into the application one time, and now Adeptia Connect knows how to log into that application, get the data, process it as per the rules, and send it to your trading partner and deliver it there. So, really, the user of a published connection does not have to do anything other than just logging into their own application.

Vance McCarthy: Very good, very good, you know, Deepak, I think time is just about up, but as we close here, this idea of Adeptia’s ability to balance this sort of business user self-service with I.T. control, without having either group feel a bit left-out, I think, is going to be an appealing recipe for integration for a lot of these attendees we have, And so, as we go, you mentioned a free trial before, and you’re in the cloud, how can folks engage in a free trial, or maybe learn more about Adeptia Connect?

Deepak Singh: Yeah, absolutely, so users can come to our website and from there they can click on a link for a free trial, which will take them to a page where they can sign up for a 30 day trial to Adeptia Connect. It provides full capabilities to the product, as well as access to all the videos and tutorials and online help, and they can see and explore the connection library, and see what type of connections are available, what is included in those connections, and so on. And also we are here to help and guide them in anyway possible so, we would welcome any interest and any contact from users and companies about Adeptia Connect.

Vance McCarthy: Well done, well done, Deepak Singh, president and CTO of Adeptia. Thanks very much for a great session and a very engaging bedtime story about the Big Bad Wolf and really, thanks very much for taking so many questions. I think people have learned a lot here and we appreciate your time today, Deepak.

Deepak Singh: Thank you, Vance.

Vance McCarthy: And as we love to do here at CloudCon Integration, we’re going to put a slide up here. Deepak mentioned many key resources, including that link to the free trial, that’s going to be available here in this slide; which when you download, those links will be active. Thanks again, everyone.