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How Does Self-service Data Integration Turbocharge IT Performance and Customer Retention?

How Does Self-service Data Integration Turbocharges IT Performance and Customer Retention

Self-service has gained traction in the last few years. The voluminous number of systems, data, and applications introduced by big data and clouds can put pressure on IT teams, take weeks or months of calendar time, and ultimately prove costly for businesses. One of the ways to handle these problems is to employ self-service solutions to empower non-technical business users to connect data, applications, and services much more quickly and effectively. The right self-service data integration solution leverages pre-built templates and application connectors and streamlines business processes for users for a satisfying customer experience, 80 percent faster onboarding, higher productivity, and increased revenues. 

Let’s find out the benefits promised by self-service data integration in detail. 

1. You Can Better Manage and Monitor Your Integrations 

Self-service data integration solutions empower non-technical business users to connect data, applications, and services without depleting expensive, already scarce resources in a few clicks, all thanks to pre-built templates. IT resources no longer need to handle complex and time-consuming tasks such as data integration, onboarding, and maintenance. Self-service integration solutions and tools ensure centralized governance and data security while minimizing integration project backlogs. 

Many organizations take weeks or months of calendar time to digitally add business customers. During that process, IT teams need to create custom codes and implement data mappings, a time-consuming process that delays the revenues customers have been promised. Self-service data integration software, on the other hand, enables your business to streamline integration processes and devote time to unlocking more opportunities and growing profits. Then, each employee functions more effectively, and customers receive value sooner, resulting in a better customer experience (CX) that can lead to increased sales. 

2. You Can Satisfy Customers Faster 

Every modern business relies on the capability and ease of B2B data exchange and sharing. Complex customer business data integration can be extremely frustrating, and such dissatisfied customers will either not invest in the services or products offered by the company further – or worse, leave. 

A self-service data integration solution can help you resolve this problem by connecting with customers sooner. When that happens, it can become easier for you to identify the needs and requirements of customers and meet them. Consequently, customers are pleased, and the service teams can take a closer look at the entire process, allowing for team adaptability. 

3. You Can Bring Down Operational Costs 

As industry analysts observe, one of the primary benefits of self-service data integration solutions is they empower non-technical business users to do complicated integrations while cutting operating expenses via self-service. 

You can automate manual and repetitive operations. Also, data can be transmitted without additional systems, and business customers’ needs and requirements using self-service onboarding. 

Without expensive IT intervention, business users can handle and configure solutions for projects that entail real-time data access and inspection.

4. You Can Reach Your Addressable Markets Faster 

Self-service data integration solutions help your business reach more of its addressable markets. Features such as pre-built application connectors, reusable templates, and a simplified UX enable non-technical business users to implement new customer data connections, onboard customers 80 percent faster, minimize the backlog, and remove the bottlenecks that make it difficult to take new accounts. Further, with self-service data integration solutions in place, you need not be throttled by the scarcity of IT data integration experts. And so you can manage the artificial constraints imposed on marketing and sales teams.