From the Blog

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2021-04-22

Say No to Long Hours of Onboarding. Take a Self-Service Approach Now!

When you get a new iPhone or an Android phone, the last thing you want is to wait for long hours to get it up and running. How do you think your new customers feel when it takes them months or weeks to get onboarded and drive business?

It’s no secret that modern business requires organizations to be able to easily do business with one another. It cannot be denied that your customers and trading partners are just as busy as you are, and they don’t have the capital, time, or simply patience to wait as they connect and transact with your business.

It is safe to say that slow partner and customer onboarding is a headache for everyone involved. It is a dealbreaker for companies trying to foster stronger relationships with their partners and customers. This is exactly why delivering value to customers and partners turns back-breaking.

Statistics say that almost 73% of B2B companies experience issues related to slow onboarding. They struggle while onboarding their customers and partners, sometimes that takes months for completion.

That is astonishingly high. Yet many companies fail to address this issue due to a lack of proper technology and expertise. But this can be detrimental. The fact is, if you’re too slow to onboard trading partners or customers or you experience complexity while doing that, it triggers a domino effect, turning organizations difficult to do business with.

To address the problem faster, one must recognize the symptoms first. If you are experiencing some of the following symptoms, it’s likely that your B2B integration is broken:

1. Poor Onboarding

Slow onboarding is the first and foremost important indicator of a broken B2B system. When you onboard a customer or trading partner, it is the first interaction that keeps the foundation of your relationship. In case it takes too long or becomes too complicated, the relationship is going to suffer.

2. Distorted Communication and Delays from Third-Party Providers

If you fail to use modern technology, odds are your communication with subsequent third-party providers wouldn’t be up to par.

3. Inadequate Support for Different Formats and Protocols

In the wake of business disruption, you need to be armed with proper technology should you want to meet the emerging expectations of partners and customers. And if you fail to support the various data formats and protocols, they are going to switch or take their business elsewhere.

4. Compelled to Say ‘No’ to New Business

The worst of them all, when you have to say no to a trading partner because you are unable to support their business.

Fortunately, you can evade or overcome these symptoms by deploying a modern data integration platform. Here’s how.

Curb Long Onboarding Hours with Integration

Modern data integration technology with self-serve capabilities can resolve these issues and more in a wink. You can deploy such technologies to empower non-technical business user onboard customer data faster by up to 80%. That is, what took months earlier may only take minutes now.

By enabling every user onboard complex customer data feed (in various formats or having different protocols) at the speed of business, you can get rid of all delays – and deliver faster value to customers. Not only that, your users can integrate the onboarded data using pre-built application connectors, shared templates, dashboards & intuitive screens and more to drive your decision-making process. Meanwhile, the IT teams can focus on more high-value tasks to drive innovation. And so, when you use your resources properly, there is no chance that you would ever say no to a new customer or partner.

Adeptia’s self-service integration platform puts the onus on the business users (non-techies), empowering them to onboard customer data faster by up to 80% and integrate it into a unified database for further usage. Contact our specialists to know more about this today!