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2021-01-28

What is Customer Data Integration?

Comprehending your customer’s behaviour, their needs, and buying preferences is a fundamental part of any successful business. With the amount of customer data available gaining surge, organizations can build a successful customer-driven strategy in a breeze. However, this amplified availability and accessibility bring in the challenge of quickly evaluating and using enormous data volumes. 

Customer data integration solutions can help companies overcome this challenge and ultimately limit missed business opportunities and losses. In fact, a robust customer data integration solution can change the way you do business. 

In this blog post, you’ll find out why companies need a customer data integration platform. 

Deciphering Customer Data Integration 

Customer data integration is the process of garnering and assimilating customer data from myriad sources and interactions, across all channels, and making it available as intelligence in the business so that companies can deliver maximum value and service. It’s a process that allows organizations organize the information in a manner that can be easily shared to members across business ecosystems and not just stay limited to sales, marketing, customer service, management, and executives. 

Companies can gather customer data from a variety of interactions including, social media, emails, search behaviour, direct marketing, and more. This data can be actually disparate, especially in terms of quality, appeal, or type. For turning this diverse data into a valuable resource, data analysts need to organize, transform, clean, analyze, and distribute. 

Customer data integration enables business users discover and access a single version of truth for different systems. It is extremely essential for organizations to manage customer relations and customer service, and carve out a strategy to amplify business processes. 

Though customer data integration plays an important role in collecting all the customer data and ensuring delightful experiences, it cannot be denied that it’s a two-way street. That is, the movement of data happens in both the directions, so all of the business people across the entire value-chain (regardless of enterprise boundaries) can benefit from the best information for keeping business in motion and growing revenues.

When done correctly, customer data integration can help organizations create a holistic view of the customers’ interactions and ultimately become easier to do business with. The knowledge extracted can be harnessed to foster stronger business relationships and increase customer delight. 

In short, customer data integration enables companies to harness the true potential of data and use the insightful information to drive the business forward. It provides a lot of business benefits including,

  • Predictive Insightful Information: With the help of improved insights, organizations can deliver value faster to stay ahead of the competition. 
  • Improved Customer Service: As all business users get a 360-degree view of your customers, it’s easier for them to comprehend their needs and requirements. By satiating customers completely, organizations can maximize their returns. Additionally, when all the needs of customers are met, customers become more loyal. And more the brand loyalists, more the traction. 

Simply put, organizations can streamline their customer data integration process with next-gen tools and cater to customer needs, delivering maximum value.