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2022-05-10

Why Companies Are Moving Towards Self-Service Integration

Why Companies Are Moving Towards Self-Service Integration

Consumer beliefs and behaviors are changing fast. The recent technological advances enable organizations to comprehend these variables and meet consumers’ growing expectations with a simple tap or click. Information is more accessible than ever, and tedious processes can be completed effortlessly. The speed of the data-driven processes has also increased beyond certain expectations. 

Unfortunately, many of today’s digital technologies do not provide the same kind of support needed to cater to such demanding consumers and deliver the value promised to them. For the most part, these technologies require IT teams to implement data connections and add new customers. IT has to write custom codes and run extensive data mapping flows to onboard and integrate business customers. But that takes almost weeks or months of calendar time. As a matter of fact, IT departments have to struggle to provide outcomes in a timely manner owing to an unending queue of requests. Now, while IT implements data connections, customers are forced to wait to connect with business users. As a result, customers do not receive the value they’ve been promised on time. That frustrates these customers and makes them unhappy. Such unhappy customers refrain from buying more products or services from the company – thus compromising upselling efforts and ultimately delaying revenue. 

One single, bad decision can prove costly for organizations and negatively impact their value generation and revenue growth. To keep up with the rising demands of customers and empower their colleagues to drive data-driven operations, organizations are turning to self-service integration to avoid expensive mistakes, accelerate innovation, increase employee productivity, and deliver the value promised to customers. 

Self-service data integration solutions enable non-technical business users to implement data connections with customers in minutes while freeing IT to focus on other priority projects. When business users connect with customers faster, they can address their needs and deliver on them without delay. It fills customers with delight and satisfaction. Such happy customers are more likely to buy more products and services, thus enabling companies to create new revenue streams. 

In this blog post, we’ll discuss three main reasons companies are moving towards self-service integration solutions. 

Empower business users: Self-service integration enables non-technical business users to onboard customers faster by up to 80 percent. Business users can point and click through easy screens to implement onboarding connections in minutes instead of months. They can also further perform the subsequent data integration steps. Because business users can connect with customers faster, they can deliver the value promised to customers sooner. 

Free up IT headcount: As business users implement business connections, IT becomes free to focus on more high-value tasks. IT does not have to invest time in writing custom codes and executing data mapping flows. Instead, these solutions put IT in a governance role and help them focus on other priority projects. 

Delight customers and grow revenue: As business users connect with customers sooner, they can meet their growing needs and demands quickly. Consequently, customers feel delighted and inspired to stay with the company. Hence, companies are able to retain their existing customers, which helps them grow revenue while keeping costs in control. 

In short, organizations today are moving towards self-service integration to enable non-technical business users to implement data connections and deliver the value promised to customers quickly, securely, and easily.