From the Blog

An icon for a calendar

2022-05-05

Why Self-Service ETL Is the Next Big Thing in Business

Why Self-Service ETL Is the Next Big Thing in Business

It’s been a year of disruption, adaptation, and innovation. Businesses have been forced to look at how to shift their technological gears to manage customer data and conduct business more efficiently. They’ve been challenged to pivot from their initial approach and move quickly to keep up with the shift in increasingly digital customer needs. Many companies are shifting to next-gen data-driven solutions like self-service ETL to make this shift as seamless as possible. 

In this blog post, we’ll find out how self-service ETL solutions will help organizations navigate disruption, improve ease of doing business, and deliver the promised value to customers. 

Why is self-service ETL the next big thing?

When traditional ETL integration methods are used, the onus of extracting, transforming, and loading data is on IT integrators. IT engineers have to develop and maintain the scripts that keep the data flowing. And with every change in schemas or APIs, these data engineers scramble to update their scripts to accommodate them, resulting in downtime and high operational overheads. Further, IT teams have to write long hours of custom codes and implement data mappings to transform data, which is time-consuming and error-prone. Incorrect mappings ultimately risk organizations’ ability to make decisions, leading to missed opportunities and lost revenue. Also, while IT is busy implementing integrations, customers are forced to wait to connect with business workers, which fills them with frustration and delays the value generation process. 

Self-service ETL solutions are targeted to overcome these challenges and empower organizations to drive value faster. Let’s find out how. 

Technology like self-service ETL is a savior for organizations trying to manage disruption and challenges posed by their existing data-driven solutions in order to thrive. It enables non-technical business users to run ETL flows while freeing IT integrators to focus on other priority projects. Customers can, therefore, connect with business workers faster and receive the value they’ve been promised sooner. So, it’s a win-win situation for everyone. 

For better understanding, let’s dive into the three ways self-service ETL solutions enable organizations to manage such disruptive times and deliver the promised value to demanding customers sooner. 

Empowers business users: Self-service ETL solutions empower non-technical business workers to implement data connections quickly, easily, and securely. Users can leverage pre-built connectors, shared templates, dashboards, and intuitive screens to create business connections in minutes. The recent advances in machine learning and security protocols enable users to let artificial intelligence understand and define data semantics and then make data connections following those data rules. Further, a single click is needed to retrieve, breakdown, and manage multi-dimensional, complex data and stream it in real-time to execute modern-day business transactions.

Frees up IT headcount: While business users implement ETL flows, IT integrators are freed to focus on other priority projects, especially those that help the company reduce costs. Also, the need to hire more IT integrators to fulfil the immense responsibility of onboarding and integrating customers is mostly eliminated. Thus, companies can save a lot of money that would have otherwise gone into recruiting expensive IT experts. IT is freed from creating long hours of coding and data mappings, and it can use the time saved to focus on more high-value tasks instead. 

Delivers delightful CXs and grows revenue: Because self-service ETL solutions enable non-technical business users to implement business connections in minutes, customers do not have to wait for weeks or months to connect with customers. When customers receive the promised value sooner, they feel delighted and inspired to invest in other products or services offered by the company. That helps companies drive value and ultimately create new revenue streams in business. 

Surely, maneuvering the impact of disruption isn’t easy. But companies that decide to reimagine their approach and leverage data-driven technologies like self-service ETL will be able to connect to customers sooner, delight them, and ultimately accelerate revenue growth.